Life Insurance Systems That Actually Work for P&C Agencies
Install two proven systems that turn your existing P&C book into consistent life production and organic referral flow—without buying more internet leads.
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Free Advanced Training
Systems, strategies, scripts, downloads & more to help you succeed:
$100K Life Premium Roadmap
The exact framework to help your agency write $100K+ in life insurance premium—without buying more leads or adding more staff.
Get the Roadmap
Life Insurance Cross-Sell Playbook
Turn every P&C interaction into a life insurance opportunity with proven scripts your team can use today.
Get the Playbook
One Call Coverage Close Script
The exact word-for-word script to close more coverage on a single call—without sounding pushy or salesy.
Get the Script
Live Virtual Trainings
Twice-weekly live Zoom training for P&C producers focused on turning everyday conversations into life insurance, referrals, and consistent production — taught by producers, for producers.
Learn MoreWhat We Do
We install systematic processes that transform your P&C agency into a life insurance and referral-generating machine.
Life-Driven Household Penetration
Turn service calls, quotes, and renewals into life opportunities with proven scripts your team can use immediately. Deepen households, improve retention, increase revenue—without additional lead spend.
Staff-Run Referral Flywheel
Install a multi-touch referral system with timing, scripts, and follow-up so referrals happen by process, not personality. Get warm leads consistently without buying them.
Live Training & Accountability
Your team joins 2 live training and role-play calls per week. No theory—just real scenarios, real practice, and real improvement. We build the skills until they become automatic.
Our Mission
- Drive more revenue to your business through life insurance integration
- Achieve higher household penetration with more policies per household
- Write business that stays with you longer
- Enable producers and service reps to make significantly more money
- Better protect families financially with life insurance
- Accomplish all of this WITHOUT extra time or work for the agency owner
More freedom. More protection. Better outcomes.
About the Founder
The Producer's Perspective
I'm Colter Johnson, and everything I teach comes from the seat—not theory.
I wasn't an agency owner telling team members what to do. I was a producer figuring out how to win with what I had. No one handed me internet leads. If I wanted to write business, I had to create it from service calls, quotes, renewals, and everyday conversations.
So I built systems. Systems that turned P&C interactions into life production and referral flow.
Now I install those same systems inside agencies so team members can do what I did—without the years of trial and error.
What Agency Owners Say
"This is literally the best program and education for team members and agencies. It's taught our team to pivot and has increased their sales in all areas of insurance."
— John, Agency Owner"All I can say is WOW! This could possibly be the best thing I have ever done for my agency."
— Linda, Agency Owner"I was the director of sales training for a major company before becoming an agent. I've worked with many trainers. Colter is the best I've ever worked with."
— Troy, Agency OwnerReady to Transform Your Agency?
Every month you wait is life premium left on the table and households that could have stayed but didn't.